Last week I arrive in Birmingham for the arrival of a new pop up store, aptly named Pop store. No longer novice to the fashion scene, pop up stores are literally 'popping up everywhere' (pun intended). When I was in New York a couple of weeks ago, they seemed to be everywhere, my favourite happened to be Mary-kate and Ashley's 'The Row', located in Greenwich Village. Pop up stores are a way of making a clothing labels 'exclusive'. They scream out "come and buy me now, you never know when I'll be gone". And yes it's true, pop up stores just pop up and leave in an instant, mamking the consumer grab a fashion find before it's too late.
The pop store in Birmingham was definitely my favourite in Britain, mostly because the clothes and accessories they sold we're carefully selected, and merchandised. I pretty much wanted to buy everything in store, and they actually make shopping fun!!! They stock ultra cool labels such as 'Junk food' 'Fourholes', Defy/Mafia Jewellery'. They interior of the shop was amazing too, and stood out from other bland high street retailers. It was decorated like an bedroom I will eventually own, not to mention the Black van which doubled as a cash till.
The pop store is doing what many retailer SHOULD be doing, having fun, and making shopping bearable... Why can't all shopping experiences be this one, or maybe not, as we'd more then likely become bankrupt...
Catch the pop-store in Birminghams Bull Ring, before it vanishes........
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